Lance was a top 2% franchise owner for several brands, and he now helps others follow his path via his franchise consulting business. The best first business for someone leaving a traditional job is a franchise. Not only does it cost less to get into franchising, you’re given an operation that delivers to your doorstep the playbook to success. This saves you time and energy and provides a quick and safe way to scale the business with less risk and lower investment than an acquisition. 

Franchises demand little and return a lot; they’re the best-kept secret in business. How does he know? He hosts the weekly Franchise Fit podcast. Across his social media accounts, he has 171,000 followers, plus tens of thousands of views on his TikTok videos that display his experiences with franchises like with Krispy Kreme and Chick-fil-A. 

In addition to his  podcast, which is in the top 1.5% of all podcasts globally and took the #1 spot on FeedSpot’s top 100 franchise podcasts list, he has appeared as a guest on numerous top entrepreneurial & finance podcasts with millions of followers. 

Lance’s work in franchising includes ranking as a top franchisee at Wingstop, serving as president of the Franchise Advisory Council, and co-founding and creating from scratch the now-famous Pinkbox Doughnuts. Other brands he’s worked with are TGI Fridays, Wicked Donuts, Mr Brews Taphouse, Krispy Kreme Doughnuts and more. Lance is the founder and CEO of ION Franchising, an industry-leading franchise consulting and development company. He’s also a trainer for FranServe, the world’s largest franchise consulting and expansion organization; and he was named one of SeoSamba’s Top 100 Global Influencers in Franchising in 2024, 2025 & 2026.